Hello. I’m Justine and I’m a freelance CRM and Retention Marketing Consultant, working with DTC and ecommerce brands.
As a child I was fascinated by brands and people. Why do people shop at Sainsbury’s and not Asda? Why do we use a particular brand of toothpaste but my friend uses another? Who makes those catchy jingles you hear on the radio? Working for a wonderful small business owner as a teenager showed me first hand the power of hard work, self-motivation (and how hard it is to build and scale a brand).
So as soon as I left university (sociology degree in the bag, to satisfy my ‘people’ curiosity), I moved to London, and worked for a variety of advertising agencies and multinational brands. I turned freelance in 2014, and have predominantly worked for startups and scale ups, who are either trying to grow ferociously or chase profitability. Climbing the ladder to Head of Customer Marketing, and specialising in customer retention, CRM and email, I’ve worked with some wonderfully bright people (hello vast network!) and I’ve thoroughly enjoyed it. It’s been hard work, but then good things never come easy.
“Work me”
So why work with me?
I started consulting to deliver the kind of strategic CRM and email marketing expertise that big brands have - to businesses of all sizes in London who use Klaviyo, Mailchimp, Ometria or Shopify. While I originally focused on small businesses, I've found that companies at every stage - from independent retailers to established brands - face the same challenge: how to create more personal, profitable relationships with their customers at scale.
And since my name is somewhat of a rarity, I had to sneak a little bit of it into my brand…
And when I’m not thinking about marketing?
When I’m not behind a desk, you’re likely to find me entertaining my friends round my dinner table, playing mountain goat with my hiking boots on, in the gym lifting heavy things, or chasing fresh powder in the Alps.
“Away from desk mode”
